In today’s competitive real estate market, the key to success is differentiation. In fact, differentiating your home from the competition is a cornerstone of our service.

We use a powerful and comprehensive sales and marketing program to attract buyers. It is a proven combination of traditional and leading-edge methods that are designed to help quickly sell your home for its best price.

When you choose us to represent you, we will guide you through this process which includes the following key steps.




Getting Started

Selling a home in California requires the completion of several legal documents meant to protect all parties involved in the sale of your home. We will work with you to complete the required listing and property disclosure form documents that you will sign.

The number of documents involved in a sale can be overwhelming. To simplify the process, you can create a personal on-line Coldwell Banker HomeBase® Transaction Management account to assist with managing documents, deadlines and tasks. The HomeBase® system is a convenient, secure website where you can easily track the progress of your sale and access documents during and long after closing.


Setting the Listing Price

Determining the listing price for your home is one of the most critical steps in the sale process. To set this price, we will discuss your home sale goals, market condition and prepare a Comparative Market Analysis (CMA) that compares your home to recently sold, currently available and in-escrow homes in your area.1

It is important to remember that although together we will set the listing price for your home, buyers will ultimately set the sale price regardless whether it is a buyers’ or sellers’ market.

Research indicates the largest number of potential buyers will view your newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases.  This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with Realtors® who have already seen existing inventory and have not found a home, making them eager to make an offer.  Your price must attract enough attention to result in showings and offers.  If we set the listing price too high, we will eliminate potential buyers.

In general, a property listed 15% over market value only appeals to 20% of buyers, 10% over market value appeals to 30% of buyers and 5% over market value appeals to 50% of buyers. Pricing your home at fair market value from the beginning will make your home competitive, generate the most activity from other real estate agents and create excitement among buyers.


Preparing Your Home

After we have agreed on a pricing strategy and listing price, we will ask you to prepare your home for sale. This includes removing clutter and personal items, making repairs, painting, cleaning and possibly staging your home.
With many out-of-area buyers coming from the San Francisco Bay Area, a ‘smart home’ is a desirable feature for these tech savvy individuals. Coldwell Banker, in collaboration with tech giant CNET, established the industry standard definition of ‘smart home.’ We offer a Smart Home Staging Kit to provide an easy and affordable way to upgrade your home to meet this standard.


Professional Photography and Videography

Once your home has been prepared for sale, we have professional photographers and videographers capture your home’s best features. Whether for use in print material or electronic media, it is critically important to have high quality HDR (high definition resolution) professional images of your home that make your property look its very best. We partner with some of the areas’ top real estate photographers and videographers, to create stunning images perfect for our on-line, virtual tour and print marketing campaigns.


Marketing Your Home

Today, potential buyers have several ways to find a home. We use a variety of approaches to maximize their awareness of your home and specifically tailor a marketing plan that uses a combination of the following methods.




Internet Exposure

According to the National Association of Realtors2, 95% of buyers searched online for homes and just over 50% found the home they purchased online and 30% found their home through a real estate agent.

As part of our comprehensive internet strategy, your home will be shown on up to 900+ syndicated partner websites, including the most visited real estate websites in the world, exposing it to potential buyers around the globe. This includes being featured on ColdwellBankerHomes.com, coldwellbanker.com, national and international websites including online real estate sites Zillow, Trulia, Realtor.com, Redfin, MLSListings and our own website KodamaBosworth.com. In addition, our luxury listings are distributed to 50+ additional sites, including coldwellbankerluxury.com, that target high networth home buyers. All online inquiries from buyers interested in your home are routed to us for immediate response.

We will provide you with our monthly eMarketing and online showing reports that detail website traffic information on your listing including the number of click-throughs your home has received on major real estate websites like Zillow, Trulia, Realtor.com, ColdwellBankerHomes.com, coldwellbanker.com and more.


Property Virtual Tours

Professionally produced, custom virtual tours allow us to tell the story about your home in a way still photography or a written description cannot. Viewable on all devices and easily shared through social media, they are an essential part of our marketing strategy and appear on over 900+ websites. Virtual tours create a sense of emotion that is essential to achieve the best price for your home. See samples here


Open House Tours

Open house tours provide exposure to all types of buyers and is one method we use to increase awareness. Once your home is prepared for sale, we preview it with our exclusive team of agents and then our realtor colleagues prior to an open house for potential buyers. For a private tour we will personally show your home and not delegate this critically important responsibility to an associate or a buyer’s agent.


Social Media

We use social media to drive awareness and interest about events related to selling your home. Our goal is to create the excitement and emotion that drives demand.


Print Campaigns

Even in the age of the Internet, in some instances we incorporate eye-catching print advertising in our marketing campaign of your home to effectively expand its exposure. We have relationships with key national, regional and local publications that enable us to showcase your home in the most effective way and generate maximum interest.


Mobile Brochures

We use an exclusive yard sign panel with CB Mobile Brochure technology to deliver your home’s unique photos, videos and details to consumers mobile phones.


eFlyer

To increase awareness and interest in your home, we send “Just Listed” eFlyer announcements to Agents at all the top real estate companies in the area, as well as to our professional and personal contacts.


MLS

The essential tool that drives exposure of your property to buyers through the Internet and realtors is the Multiple Listing Service (MLS). Without this data exchange platform, the ability for us to maximize exposure of your home is severely limited. We subscribe to the MLS to help ensure your home is exposed to as many potential buyers as possible.


Networking & Response

We reach out to colleagues and buyers to create interest, as well as, respond to all inquiries that we receive about your property. When buyers allow, we will speak with them to provide a personal and compelling response.




Closing Your Sale

The result of our comprehensive marketing program, including an effective listing price strategy, should be offers from more than one buyer. We will present all offers to you, help you evaluate each offer and work with you to negotiate the best price and terms. After an agreement is reached, we open escrow and add the signed sale documents to your HomeBase® account. We coordinate inspections along with the closing date, time and location; monitor buyer financing and their home appraisal; and review the closing statement with you. After your sale is closed, we will add the closing documents to your HomeBase® on-line account.


Summary

When you choose us to represent you in the sale of your home, we are committed to making sure you know what to expect, helping you determine the right listing price and implementing a specifically tailored marketing plan to attract buyers. We are dedicated to selling your home for its best price and quickly closing your sale in a smooth, timely manner.






1 The Comparative Market Analysis (CMA) is NOT an appraisal. It is intended only for the purpose of assisting a buyer or seller or prospective buyers or sellers in deciding the listing, offering or sale price of the home. It is not intended to be used for any legal purpose including approval of a mortgage loan, modification of a mortgage loan, divorce/property separation, estate settlement, bankruptcy proceedings or any other purpose where real estate value is needed. If an appraisal is desired, the services of a licensed or certified appraiser must be obtained.

2  2017 National Association of Realtors Profile of Home Buyers and Sellers